Web Page
Through this tool you can analyze a specific URL and know in detail the number of keywords the page is ranked for, the estimated monthly traffic, the keyword distribution, the URL performance over time and ADs coverage (indicating an evaluation of the potential monetization with Google AdSense, thanks to ADs coverage). Among values you will find PZA – Page Zoom Authority: a value from 0 to 100 representing the authority of the page on the basis of a combination of elements, such as number of keywords ranked in the first page, potential keywords and traffic volume.
In order to use this tool, you can start by manually entering an URL or clicking on the Magic Wand that, starting from a keyword, allows you to select an URL choosing among the ones ranked in that SERP.
In the Page Text Analysis tab, there is a bar chart showing the most used keywords.
In the Info column you will see the position of the keyword, meaning if the keyword is in the title, in the main header, in the h2 and so on.
You will also have tables including long tail keywords data, a.k.a those kind of keywords made of two or more words. You can analyze the number of occurrences (how many times the keyword is present in the document) and the percentage value.
In the Text Structure tab, you will find a wordtree of the text. There are two different representations, a graphic one – the wordtree, that is – and a textual one.Â