Keywords
If you wish to analyze a specific keyword, simply type it in the top bar and click on “Analyze”. First data you will get as results will be the monthly search volume and indexed pages, the competitors and the keyword trends in SERP. Besides that, you will be able to see correlated keywords as well as the ones with same search intent.
In the first box you can see the Keyword Difficulty, a parameter with a value arranged on a 0-100 scale helping you to understand the difficulty to rank in that specific SERP.
Then you will find Keyword Opportunity, a SEOZoom metric designed to help you assess the possibilities of ranking in TOP 10 for a keyword. This metrics considers the following elements:
1) Trust of competitors in TOP 10 (Keyword Difficulty)
2) Level of optimization of the pages in TOP 10 for this specific keyword.
After that, you will see the estimated traffic volume of monthly searches. Right under this piece of data, in brackets, there are the estimated minimum and maximum values according to seasonality.
The next box includes the number of indexed pages for the entered keyword. You also have average CPC and, below, a value from 0 to 100 provided by Google Adwords indicating the level of competition among Adwords advertisements.
Below these data, you will find a preview of up to 100 results of the SERP. By clicking on a specific result, in the table on the right you will see the referring trend relative to the analyzed keyword.
Scrolling down you will find another table showing the search interest according to Google Trend. And lastly, on the its right, there is a preview of SERP advertisements and advertisement monthly trends.
SEARCH INTENT SECTION
In the SEARCH INTENT section the innovative SEOZoom algorithm manages to recognize if the analyzed keyword is, in fact, the main keyword of the focus or rather not.
In the case of the keyword “Classic apple pie” the algorithm indicates that it is not actually a Main Key, meaning that it is not useful to focus an entire article on it in order for you to make it rank on Google, as all it takes to place our content for this keyword is an article based on the true Main Keyword “Apple pie”.
Inside the four following boxes we can find very important info that will be further deepened later on the page.
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- Keyword with same Intent
The number of keywords we could place in TOP10 with a single article on the Main Keyword - Main Intent total volume
The total search volume we could compete for with a single article, the one based on the main keyword. - Detected topics
The number of relevant terms detected while analyzing all keywords. They represent some important focus to take into account in the article. - Secondary topics
Are all the keywords not recommended to put in the main article, as search engines actually prefer specific pages on the topic and not the main article written for the Main Key.
- Keyword with same Intent
In the ANALYZE KEYWORD section, you will find two more dashboards.
The Competitor Analysis section includes values about the average optimization of the URLs ranked in the first 10 positions for the keyword analyzed.
By scrolling down, for each URL in SERP you can see several pieces of data and an overall score depending on – and resulting from – the sum of the single scores. Furthermore, right on top of the single scores you will find data to optimize title, description and headers according to the analyzed keyword, while below them there are three colored boxes reporting the total number of words found inside the block identified as main content (the blue one), and the number of internal and external links within the main content (green and orange one).
Inside the Related Keywords dashboard, you will find two different tables. In the first one, Correlated Keywords, there is a series of keywords with the same root of the one you are currently analyzing. Keyword with the Same Search Intent, instead, is a tool intercepting search intents: it returns what the user expects to find whenever searching for the specific keyword you are analyzing.
