Social Opportunity (Tools)

Social Opportunities is an innovative feature of SEOZoom designed to help you identify the most relevant keywords in your field, where content from Social Media and User Generated Content (UGC) platforms already appear among the organic results in Google SERPs.

This feature allows you to discover strategic opportunities to improve your multichannel visibility by intercepting new keywords with which Google already associates results from social networks such as Facebook, YouTube, Instagram, TikTok, or from UGC sites such as Reddit and Quora.

In this way you will have access to key information to align your content marketing strategy with current trends coming from social: the keywords identified allow you to develop content that works for both SEO and social media, intercepting queries where Google already values social platforms and content at the top of SERPs.

Unlike the version built into Projects, in this mode you are the one providing timely information about your industry. With input based on a text prompt describing your business or industry, SEOZoom analyzes millions of keywords looking for those where social content performs best, returning an overview of opportunities for your content.

In fact, when you click on the “Social Opportunities” button in SEOZoom’s toolbar, a modal pops up asking you to enter a descriptive prompt. In this step, you will need to provide a brief description of your business or the context in which you operate so that the system will begin searching for keywords relevant to your industry. It is important that the text entered in the prompt be specific and detailed, as the information you provide will affect the accuracy of the results.

For example, if you create content related to a wedding planning business, you can describe your services in detail, such as “management of floral arrangements and ceremony planning.” If you run an e-commerce business dedicated to sportswear, you could state “selling running shoes and fitness accessories.” Although it is not essential to list the individual social channels you use, it is helpful to describe the type of content you produce and the industry you target.

Once the analysis is finished, a table showing the search results will be displayed: here you will see the keywords identified, along with a range of data associated with each keyword, such as the social platform or UGC that is present among the first results in Google’s SERP, the volume of searches , the search intent associated with the keyword, and other indicators such as Keyword Difficulty and Keyword Opportunity.

This data allows you to understand which keywords your content from social media is already performing well on and may represent an opportunity to expand your visibility on Google. Keywords with a high social presence may be ideal for multimedia content, such as videos or images, or for social media posts that take advantage of queries already recognized by users.

Using this data strategically allows you to plan and develop a multichannel strategy : you can produce content optimized not only for your website, but also for the most relevant social channels, overlapping with trends already in place. Depending on the search intent for each keyword, you may decide to create more informative or promotional content that better meets user expectations.

Leveraging these keywords identified in the Social Opportunities analysis then gives you the opportunity to reach a wider and more diverse audience, boosting traffic to your social and multimedia content through organic Google searches.