What is SEOZoom?

SEOZoom is a comprehensive web marketing suite that allows you to manage all aspects of SEO activities to improve a site’s visibility on search engines like Google.

With a simple interface and intuitive controls, the over 40 tools of the platform allow you to delve into specific aspects of SEO optimization work and are suitable for all jobs and all types of users: you can analyze, monitor, compare, and boost a website of any kind, from blogs to e-Commerce sites, from news to entertainment sites, and so on, working on both OnPage SEO and OffPage SEO strategies.

Even if you have limited experience in the field or little familiarity with the tools, by using SEOZoom you can quickly learn how to work more strategically, optimize your site’s performance, and analyze all the competitors in the market to make your Web activities more effective and profitable.

Creating a project

Creating a new project is the best means of knowing all the information regarding a website and viewing the most up-to-date statistics about its traffic and returns.

From this section you have the ability to monitor keywords, thanks to the tracking feature that indeed keeps track of improvements or droppings in ranking, but also spy on the competition and get important information about the status of the website.

To proceed in creating a project just click on the + button in the “SEO Projects” section of the left column, or on the + button that appears in the Projects menu in the top bar, or even on the dedicated button you find when analyzing any domain.

There are five steps to correctly set up the new project: let’s look at them in detail.

After clicking on New Project, a pop-up appears asking you to enter basic details, namely the name and address of the website: click on Save to proceed.

To continue with the configuration, click on “Set up Project” in the window that appears immediately after.

This will now open the section that allows you to add a list of Keywords to monitor, in which you can enter all the keywords that you think are important for your site and your strategy.

You can add keywords using the search function, the Add from list button, or the import tool (from .csv file or Google Search Console).

From here you also have another option, which is to use SEOZoom as a rank tracker to monitor the ranking of the keywords you are interested in on all international versions of Google. From Monitoring Settings, in fact, you can set the Google extension on which you intend to focus the analysis and its language, thus obtaining ranking information on the keywords you enter (but not the exact search volumes, which are only available for SEOZoom’s international databases).

Still in this area, then, you can also set up the monitoring of a keyword on a local basis, which is useful for queries strongly influenced by the user’s location: in fact, by default, SEOZoom analyzes SERPs by setting UK as the location, but in some cases you may need a more precise geolocation to really find out how your site and pages perform compared to competitors in the area.

The next step is about adding and selecting competitors in SERPs that you have personally identified or that have been recognized by SEOZoom: in this way, you will be able to access the project’s competitor section and have data tailored to your interests and needs. You can also extend the list of competitors by entering different domains in the search bar.

In the next tab you have the option to enter your brand name, people related to it, and specific products, information that SEOZoom will use to better monitor and verify your brand’s presence online by analyzing branded placements and proceeding with accurate branded link crawling.

To add an entry, simply type in the term and then “enter” with your keyboard so that a pillow tag will appear: you can fill in each field with up to ten items.

Having an idea of your brand’s presence on the web is a key aspect of an accurate marketing campaign, and SEOZoom helps you track brands, people or products related to a specific brand.

In the Users section, you can also provide access to one of your collaborators or external clients: this way, the user will be able to monitor data with the view-only function, for the individual project for which they are enabled.

To proceed, simply enter the person’s name and email and then click on Create User: the user will receive an email with instructions for accessing the suite and the project (i.e., from the link https://sz2020.seozoom.it/login ).

In the last step, you have the opportunity to connect your project to the tools provided by Google. This way you can monitor your work more comprehensively, integrating data with data provided by Google Analytics, Google Search Console and Google Looker Studio. To make the connection, just click on Connect and enter your account information.
Google API integration is optional (not mandatory), so if you prefer, you can skip this step and save the project.

As for Looker Studio, the integration is available only for the Business and Corporate plans, is activated through the add-on menu and has a monthly cost. By proceeding with the purchase you will be able to create charts and reports in Looker Studio using SEOZoom data and metrics. Specifically, when you first log in you’ll need to retrieve a token that allows the Looker Studio connector to “communicate” with SEOZoom and derive the required data; in addition, you’ll also find a handy file with a list of ready-made connectors, created to simplify and speed up your work with ready-made templates that can be copied into a single Looker Studio report

Other optional features include the ability to install the SEOZoom WordPress plugin, which allows you to optimize content directly from your WordPress panel.
[Please note: at the moment, this feature is only available to users who activated the account before 2023, as the new and improved version of the plugin is under development].

Perfect: you have set up your project correctly, now all you have to do is climb the SERPs!

Pages

The Pages section allows you to analyze, monitor, and optimize the performance of the web pages of the project site through many useful sections: let’s take a look at them together!

Pages Performance

The first section gives you an overview of both the Performance and Crawl Budget usage, based on a set of predetermined traffic ranges. The Crawl Budget value represents an estimate made by SEOZoom of the resources Google has to devote in order to crawl these pages: the figure can help you quickly figure out which sections of the website are taking up the most resources and which are bringing in a higher estimated volume of traffic.

The following values are highlighted in the top three boxes:

• Wasted crawl budget: how many and what percentage of the total are very low performing pages, which are therefore wasting the site’s crawl budget
• Improve Your Pages: a preview of how much content is “easy to optimize” according to SEOZoom, namely those resources that already have a good potential of keywords positioned on the second and third Google page, and the percentage of traffic increase that the actual improvements could bring (-> by clicking on Improve Your Pages you can directly access the dedicated view).
• Attainable Goal: A summary of the results you can achieve by optimizing your content, and in particular the volume of potential visits you could get by working on identified pages and keywords.

In the site’s Pages Performance section, which updates weekly, you can access the dedicated analysis. The table shows, in each row:

• the estimated monthly traffic range.
• The number of pages that achieve the estimated monthly traffic in the selected range.
• the contribution of those pages, i.e., the total estimated traffic volume aggregated for the pages in the selected range.
• the number of total placed keywords that are present in the pages of the selected range.
• the performance, which expresses as a percentage what is the volume of traffic derived from each of these groups of web pages compared to the total traffic volume of the site.
• the crawl budget, a bar that reports the percentage of crawl budget committed by the selected range.

Clicking on the blue arrow at the end of a traffic range opens a tabular view of the Pages in the group, which lists precisely all the pages on the site that have an estimated traffic volume that falls within the selected range.

For each Web page there is information such as the URL, estimated monthly traffic, total number of keywords placed, and a final column with the hamburger menu with URL Actions for more targeted examinations.

In each Group you can use the Advanced Filter, search directly for a URL, and export the section data.

By clicking on a single URL from the list, you get a dedicated analysis full of useful information.

The first box informs you about the PZA, i.e., the Page’s authority metric; this is followed by the estimated traffic box, with an indication of potential (related to the improvement of keys beyond TOP10) and Page performance (performance represents how much you are getting compared to what you could get, in percentage). These boxes are flanked by the graph dedicated to the URL performance over time, from which you can also set a very useful feature (also present in other sections of the tool and signaled by a text message): by selecting a period on the graph, in fact, you can analyze in detail the keywords that have had variations in the set interval, to focus your investigations and verifications only on the moment that, for example, has seen a sudden drop in traffic and identify its possible causes. This analysis inside the analysis shows you the detail of the keywords that improved, worsened or kept their rankings stable in the time frame, with data on the average starting and final positions and the change in traffic found.

In the area below you can access the complete analysis on the keywords ranked, with a series of tabs that offer more useful information for your strategy, and in particular:

• All keywords, a list of precisely all the keywords on the page under consideration.
• TOP10, list of the keywords on the page that appear in the top 10 positions on Google.
• Potential, list of keywords that are positioned near the first page of Google and that an optimization work could bring to TOP10, thus increasing the site traffic.
• Distant, list of keywords positioned on the 4th and 5th Google page.

For all these tabs, SEOZoom offers a tabular view that reports detailed information about the keyword, such as ranking in SERP, changes from previous scan, estimated volume and traffic, average CPC, KO and KD, plus clickable actions from the hamburger menu to deepen the analysis on the individual keyword and individual URL.

SEO analysis, to perform a quick general analysis on the level of optimization of the selected keyword, also in relation to the competitors that are getting the best results.

Pages with Potential

In the Pages with Potential section you can see which pages detected by SEOZoom have many keywords placed on the second and third page of Google

Filters and column sorting can be a good help to analyze the data, and you can also export the single view or the whole grid for each table; moreover, through the hamburger menu you can also directly add the URL in Monitored Pages or perform other URL actions.

For each selected web page SEOZoom indicates a range of information, such as PZA, traffic (potential, reachable by bringing all identified keywords to the first page, and current percentage of return compared to the total site), change in traffic from the previous month, and total identified keywords (in the Keyword box). Then, by clicking on Enable page potential, you will have the chance to enable the visual representation in the graph of the potential of the URL under analysis.

The table on the bottom right, on the other hand, contains data on SERP position, ranking trend compared to previous scan, volume, average CPC, keyword difficulty, keyword opportunity, traffic estimated to be coming from the various keywords, plus the hamburger menu to launch more detailed analysis.

Through the various tabs you can deepen the analysis and only view the keywords in TOP10, the Potential ones (i.e. positioned on the second and third page) and Distant ones, i.e. keywords positioned beyond the third page of Google.

SEOZoom also provides you with an additional cue by dedicating a tab to Similar Pages, i.e., pages positioned with keywords in common with the one being analyzed: in this way, you can detect cases of cannibalization and solve these problematic situations.

The last tab pertains the SEO Analysis, which you can also access directly from this section.

Main Pages

The Main Pages group highlights the web pages of the site under analysis that currently have the highest traffic volume. For each URL, the estimated monthly volume and number of keywords placed is shown.

From this section you can check, as with Pages with Potential, the ranking data, the PZA, SEOZoom’s metric that indicates the authority of each web page, and also directly perform an SEO analysis.

From the “Traffic Trend” graph you can also see if the Page’s growth is stable or if there has been any particular sign of change from the previous 12 months, either positive or negative.

Pages with the most keywords

The Pages with the most keywords section lists the web pages that have precisely the most keywords placed in the top five search engine pages as a whole, with the possibility of checking all the information in detail.

This information is useful, for example, to find out how many and which pages have many keywords positioned on the fourth and fifth pages, so as to study possible optimizations that could lead to improved performance and results.

Positive and negative trending pages

In the Positive Trending Pages and the mirrored Negative Trending Pages section, pages that had an increase in traffic or a decrease in traffic are grouped together, respectively. Along with the trend graph, keyword distribution and the list of placed keywords itself, the downward or upward trending keywords are highlighted here. This way you can quickly identify which URLs have experienced a change in ranking that has resulted in a change to your estimated traffic.

New Pages

The New Pages section highlights project site pages that have recently entered the SERPs. This section is extremely useful in a number of cases, because it allows you, for example, to check how quickly the content you publish manages to rank on Google or even to monitor the progress of a competitor (by creating a Project for their site).

Cannibalization

The Cannibalization section presents a tool that analyzes the pages of the project site to check for multiple URLs competing for the same keywords. This tool compares web pages with each other and indicates those that compete for the same keyword, thus risking hindering site performance.

The table with the list of problematic URLs contains the “Duplicates” column that indicates in percentage the possibility that in Google’s eyes this page is similar to another. Also, by clicking on the “Duplicates” button you can check which keywords are in common and which pages compete on the same data.

Be careful not to get confused: SEOZoom is not telling you that the text is duplicated or copied, but simply that, according to the scan performed, the indicated pages are ranking for the same keywords in a higher or lower percentage.

The URL-specific analysis table has data on SERP position, ranking trend since previous scan, volume, average CPC, keyword difficulty, keyword opportunity, the traffic that is estimated to be coming from the various keywords.

As with the other tabs in this section, you can focus the analysis on the keywords in TOP10, Potential (i.e., positioned on the second and third pages), and Distant, i.e., positioned beyond the third page, but also access the SEO Analysis directly.

Monitored Pages

With Monitored Pages you have a tool that allows you to manually enter specific pages or paths of the project site to be kept under close control thanks to SEOZoom.

Through this section you can also ask SEOZoom to save a page in its current state and add notes to indicate the changes made: in this way, you can check the progress of the page over time and thus the effects of the changes, as well as download all the various HTML versions of the page itself.

You can add Pages to be monitored by manually entering a URL or even directly a path, to monitor specific areas of the site identified precisely by a specific path; in addition, you can also subdivide URLs into Groups, to have a dedicated view.

By clicking on the URL you can analyze in detail the performance of the page and view the most important data for your strategy.

Sections

This feature allows you to monitor the performance of individual, specific parts of your site, defined by a unique “path” or “pathway,” so you can virtually create individual “micro-projects” related to these portions of your site.

To start the scan, you simply tell SEOZoom the URL of the path to be monitored and then display the data. The information is distributed in five TABs: Overview, Best Pages and Keywords, Pages with Potential, and Underperforming pages, which allow you to deepen your analysis by identifying which element to focus on.

For example, you could work on Pages with Potential (the URLs in the section that have keywords very close to the first page of Google) or Underperforming Pages (those that don’t rank with any keyword in TOP 10) to figure out what kind of SEO-side intervention could bring the greatest results.

From a practical point of view, you can use the Sections area to monitor the performance of specific categories of an eCommerce (but not only), or separately analyze the performance of an eCommerce and that of the blog in subfolder.

From a technical point of view, section metrics are calculated at the same time as the whole project metrics, so once a day; when you add a new section, you will have to wait for the whole project to be scanned to see the first results.

URL Inspector

URL Inspector is one of SEOZoom’s most powerful tools, it shows things that no other tool shows, but it is extremely complex and is designed for experienced, PRO-level users because it requires advanced professional expertise, insight, and analysis skills that may be “out of reach” for novices.

For this reason, it is reserved for Professional, Business and Corporate plans only.

Present within the “Pages” menu in the Projects area, when you start it URL Inspector performs a long and elaborate scan of all the pages of your project site with the relevant keywords placed on Google, and thus needs some time to provide the results.

The first aspect it highlights is already significant, because it allows you to identify whether you have optimized title and URL compared to your main competitors. It also gives you a way to see immediately whether you have hit the main keywords, the ones with the highest estimated traffic, or whether the strategy so far adopted by you (or by those who have preceded you in the activity on a client’s site) is out of focus and therefore a turnaround is needed to try to gain higher positions.

In the overall dashboard you can immediately notice four boxes, which tell you about total number of pages analyzed, percentage of optimized URLs out of the total, and then pages with the most searched keyword already used in the URL (and therefore already optimized) and pages where the most searched keyword was not used in the URL. These last two fields are clickable and allow you to immediately filter the respective view, so that only the list of URLs on which to focus your attention is activated.

At the bottom, however, there are three boxes: the table on the left lists all the pages on your site that have been analyzed, with an indication of the number of keywords placed, the estimated total search volume they might reach, and a checkmark (or a red cross) indicating whether or not the keyword is present in the URL.

Clicking on a row activates a second table, which analyzes the URL in detail and offers further guidance for optimization. First, here you find the list of all keywords with their key information, for a first overview of the strategy so far. Then, by looking at the box on the right, you immediately find out whether the keyword you are examining is addressed on other pages of your project site (similar pages) and how many competitors among those in the top10 on Google have chosen to use this keyword in the title. Here SEOZoom’s algorithm also gives you more specific “suggestions” for action, indicating, for example, whether you should work on improving the page or whether it would be better to focus your efforts on creating new content instead.

In this regard, you can further filter the view to get “ideas for new content.”

In this field, SEOZoom shows a list of all the keywords you could use in a new in-depth content related to a topic. After analyzing the possible presence of pages with similar content, the algorithm advises you to consider creating a new, more specific page to compete for a keyword not fully “centered” with the previous content.

Also in this area you can check if there are precisely pages with similar content and also what is the level of optimization achieved by competitors, through reporting the number of pages of competitors who have used the keyword in the title, to have more or less potential chances to reach the top10 of Google with adequate content.

The level of competitiveness of the keyword optimization can also be seen in the table, specifically in the TM and PM columns: Title Match informs you of the number of pages in Google’s Top10 that adopted exact match in the title and thus used the keyword exactly in the title, while Partial Match lets you know how many pages, as a percentage, used the keyword partially or with variants.

Basically, then, URL Inspector supports professional work on sites, particularly client sites, because it is used to identify the type of strategy adopted at the level of keyword research and content creation, particularly with respect to optimization choices for the title and URL fields, so as to identify any errors or problems.

Analytics

By connecting the account to Analytics, SEOZoom provides a simplified view of several dashboards of the Google’s platform, which can be useful for you so to have at a glance a range of strategic information to monitor and improve your site’s performance.

Analyze: Keyword, Site, URL

To make your optimization efforts and studies actually strategic, you need data that is up-to-date, quick to read, and at the same time rich in information.

SEOZoom offers you three different types of analysis – Analyze Domain, Keyword and URL – directly from the search bar, with which you can get in-depth data with advanced metrics that will be the building blocks to make your SEO work successful.

SEO Spider

The spider is a tool that scans through internal links of sites, subfolders or URLs to check a series of technical parameters “invisible” to the naked eye that describe the structural characteristics of the domain and highlight errors and warnings, flaws to be fixed, more or less serious problems, anomalies and obstacles that can hinder the site’s performance in Google Search.

Specifically, SEOZoom’s spider is a comprehensive tool for detecting structure errors, checking the HTTP status code of pages and resources, checking that meta tags, attributes and directives are correctly set, to avoid issues that can complicate Googlebot crawling, waste crawl budget or even prevent URL indexing on Google. In addition, thanks to the integration with the other tools in the suite, you can get information about each crawled URL, immediately displaying the number of keywords, traffic and other strategic details.

It is a complex tool: it offers data and analysis that you need to interpret carefully, but it is also the means to take a step forward and really be able to improve your website.

You can start the scan from Project or directly from the section in the side menu, through the Create a new Scan button; the number of scans available for each account depends on the type of SEOZoom plan you have subscribed to, while there are no limits to the start of scans, so you can also start the same scan multiple times.

In the window that opens you will have to indicate the name to be given to the scan, decide the extension (whether or not to restrict the analysis to the folder entered) and set the URL from which to generate the analysis (usually, the domain as it is indexed, with a focus on the protocol), and possibly indicate a pattern to be excluded from the scan

On the technical side, you can also set three different aspects:

• Courtesy level: after how many seconds the spider should scan the pages of the entered site. If set to one, the spider will scan your site every second.
• Scan depth: set the maximum level of click distance from the home page at which the spider will track pages. The value entered stops the scanning when a page reaches precisely that number of clicks from the home page.
• Pages to scan: the maximum number of pages the spider can scan, which also refers to the limit resulting from your subscription plan.

If you have subscribed to a Business and Corporate plan, you can manage another option, which relates to websites that use javascript frameworks such as React or Angular, by clicking on “Enable Javascript rendering” for a scan capable of scanning these elements as well.

Once the crawl is started, SEO Spider begins browsing the indicated site, subfolder, or URL, and the status updates you in real time on the level of completion, going from not started to queued, then crawling, and finally finished.

At this point, when the crawl is finished, SEOZoom provides you with an analysis highlighting anomalies and errors detected, broken down by tab, with a complete list of URLs analyzed and their values.

But how can you use all this information and, more importantly, do you have to worry if the Spider finds so many errors and warnings in your site? From our point of view, the approach to SEO Spider must start from the assumption that the alerts, Warnings and Errors, are all technical items related to the Spider’s settings: therefore, it is good to analyze the individual sections to unearth errors and fix them, but to this you have to put side by side a broad and conscious view of the technical aspects, because not all items are a “problem” and have the same weight. For example, and just quickly, a crucial page on your site which indexing you have inadvertently blocked via robots is definitely an error, while the absence of an alt text or duplicate H2 are minor items that should not impact your ranking (or, at least, not directly and so clearly).

And so, to have a perfect site it is definitely good to limit the number of Spider alerts, but you do not necessarily need to aim for absolute zero!