Rank Simulator

Rank Simulator is a tool that precisely simulates and anticipates the impact of SEO optimization interventions on keywords and pages, useful to support with predictive data a quote to present to clients, direct the work of consulting and site optimization towards more profitable pages and keywords or, simply, identify at a glance a cluster of keywords on which to act as a priority for your project.

This intuitive and easy-to-use feature allows you to simulate the impact of optimization work on a keyword set, specifically estimating the growth effect on the site that an improvement in current ranking might have.

It all starts with entering the domain on which you want to run the simulation and selecting the keywords to analyze. You can choose the keywords manually, typing them into the search bar and then adding them by clicking on the plus button, or – more quickly and efficiently – import an already reasoned list of keywords saved earlier with the “Your Keyword Research” tool. In addition, you can also save the list you created in Rank Simulator, which will always be exported among your keyword research.

Now the simulation work begins: the tool allows you, in fact, to know the current ranking and organic traffic data of each keyword and to estimate the levels that can be reached through improved ranking. In simpler terms, for each keyword you can know the estimated volume and change in quantitative terms reaching the position in SERPs that you want or think is realistic (by default, the tool “pushes” you towards the first position, but you can also set the simulation to a position more concretely attainable by the site you are examining), and thus discover the actual and overall value of a strategic optimization work on the set of keywords under analysis.

But this tool also offers another added value: by clicking on “Show work plan,” in fact, you get a kind of summary document that indicates the steps to achieve the estimated goals, with the possibility of direct access to the planning of the necessary content.

First of all, in the screenshot you can read the quantification of the impact of the optimization work, showing the estimated values of traffic and visits, also in percentage terms.

And then, to facilitate the strategy, here comes the highlight of Rank Simulator: the identification of URLs to improve or new content needed to intercept the keywords analyzed and achieve the expected results.

Basically, the tool creates a document (downloadable in .doc format) that describes precisely the Work Plan that can lead you to the simulated traffic improvement, dividing the interventions between ” Pages to improve” and “New pages to create.” As mentioned, the former are those that already have keywords ranked on Google but in positions of lower visibility than the simulation, and therefore require content improvement and SEO revision (perhaps even through link building actions). When the tool does not find referring pages for the keywords being analyzed (i.e., if the URLs are in positions above 50th or if there is no content that intercepts them), it advises you to create new pages and then make content that is optimized according to SEO copywriting best practices.

In both cases, the tool gives you immediate possibilities for action, because it leads you directly to editing or creating content through the Schedule Article (which directs you to the Editorial Plan for Editors, with the possibility of assigning the article to the copywriters involved in the project) or Assistant (which takes you to SEOZoom’s Editorial Assistant) buttons.