Your Projects

The “Your Projects” area contains all the projects entered within your account: from here you can monitor all the sites quickly and easily, but also access the Bin to permanently remove obsolete projects or choose how to view the list.

The sections of the project

In the previous chapter we saw the steps to follow in order to add a new project in SEOZoom. In this part of the guide we are going to explore the “Your Projects” section and analyze all the items in the submenu that precisely pertain to one of your projects.

First of all, in the “Your Projects” summary screen -> https://sz2020.seozoom.it/projects  you can observe the following data:

• Date and time of last update.
• Total MONITORED KEYWORDS for the individual Project.
• KEY UP: the number of monitored keywords that gained positive variations since the previous scan.
• KEY DOWN: the number of monitored keywords that gained negative variations since the previous scan.
• KEY STABLE: all keywords that have remained stable since the last scan and have not changed position within Google’s organic results.
• TRAFFIC: measures the value of site traffic based on the monitored keywords.
• MONTHLY TREND: indicates the monthly traffic trend of the monitored keywords.
• WEEKLY TREND: indicates the weekly traffic trend of the monitored keywords.

From the buttons at the bottom of the box, it is possible to view the Project, directly access its modification area, or delete the project.

Then by selecting an individual project, you can notice a menu that takes you to the different analyses you can perform:

• Project Overview: the main dashboard, from which you have access to the first valuable information about the Project.
• SEO: the section from which to analyze the OnPage optimization, aany technical factors and work checklist.
• Keywords: to analyze keywords in detail, thanks to the many subsections.
• Pages: to see keyword rankings for individual URLs and analyze the Pages Performance.
• Competitors: to spy on the performance of your competitors and find out the differences in positioning.
• Backlinks: the section from which you will be able to access our Link Monitor.
• Analytics: if you have connected your Analytics account, in this section you can analyze data directly on SEOZoom with simplified views.
• Notepad: where you can create and find your various Project Notes.
• Edit: from which you can change the Project settings.

Let’s take a look now, in detail, at the various internal features of the project.

Project Overview

In the first menu item (Project Overview) you have access to a whole range of data dedicated to the domain you are monitoring.

Within the first dashboard you find the estimated traffic of the domain and that of the keywords you have decided to monitor in the project, then a series of indexes inherent to the domain’s performance, such as Zoom Authority, Zoom Trust, Zoom Stability and Zoom Opportunity (you can find their definitions in Glossary -> https://guide.seozoom.com/glossary/ )

This is followed by three boxes from where the status of the monitored keywords is immediately visible: those that have risen, those that are dropping, and those that are stable.

Synthetically, then, at the top of the overview are:

• The estimated traffic.
• The Zoom Authority.
• The Zoom Trust.
• The Zoom Stability.
• The Zoom Opportunity.
• The number of monitored Keywords increased from previous scan.
• The number of monitored Keywords decreased from previous scan.
• The number of monitored Keywords stable compared to previous scan.

In the second part, the dashboard presents other useful information for your strategy.

• The first box shows summary data from the SEO Checklist, the tool that allows you to keep track of a number of SEO elements and best practices, with an actual checklist and operational optimization tips.
• SEO Optimization: the more “technical” tool, which analyzes the domain and gives you information about errors or warnings related to site elements.
• Quarterly Plan: the tool that helps you plan site activities based on keywords that have increasing search trends in the following months.
• Improve Content: the tool that helps you analyze the site’s Pages based on their performance and gives you tips on how to improve them.
• Watch out for Competitors: a quick check on Competitor trends, so you always have a useful overview info at your fingertips about the context in which your site operates.

Below this dashboard you have a few important charts:

• The first is Monitored Keywords Ranking, with the estimated traffic trends for Monitored Keywords (and therefore the ones entered to Project), which immediately gives you an idea of the ranking in SERPs (TOP10 in green, over in red). The graph updates every 24 hours and shows in the upper right hand corner the date and time of the last update.
• Project Keywords Trend reports the graphical summary of the most important changes in the keywords you have chosen to monitor, also reporting the date of the last update.
• Domain Trend is a graph that updates every 7 days and shows an overall view of the website’s performance, from which you can check the overall performance of the website and also keep track of Google’s algorithmic updates, marked with the Google “G” icon right at the date the update was launched. You can also add notes, to keep track of useful information for your strategy.
• Keywords Distribution quickly shows you how and how often your site’s keywords are ranked within the first five Google pages.
• This is followed below by the Zoom Authority trend graph, which visually shows how this metric has changed over time, and the Traffic Prediction graph: the latter shows the “expected traffic” that may reach your site over the next 12 months, which is an estimate based on current placement data and the seasonality of individual months, assuming that for the next 12 months the estimated data remains unchanged.

Continuing the navigation of the page, further down you will find some tables inherent to the Pages of the project site and its monitored keyword, namely:

• Pages that are gaining traffic: i.e., Pages that are ranking well in SERPs and have gained placement in TOP10 since the previous scan.
• Pages that are losing traffic: i.e., mirroring the previous box, Pages that are declining and have lost placements in TOP10.
• Pages bringing the most traffic: the “Best Pages” of the Project site, those with more keywords in TOP10, which bring good traffic to the domain.
• Ideas for new articles: helps you identify new keywords on which it might be interesting to write new content, with indication about the main Intent currently identified (and rewarded) by Google. On the practical side, SEOZoom shows you a list of keywords for which Competitors are ranked but the Project domain is not in TOP50.The screen ends with a quick view of the Project keywords, and thanks to the two tables we can immediately identify the rising monitored keywords and the dropping monitored keywords.

In all tables, at the end of each row, you will find the hamburger menu that allows you to perform specific in-depth actions based on the type of “object” being analyzed. You can read more in the glossary (Hamburger Menu Actions).