SEO

From the SEO section you can carry out different analyses on the optimization of your Project, both OnPage and technical; in particular, from here you can analyze the OnPage optimization of the site, access the checklist, which presents a list of actions and verifications to guide you in the development of the management of an SEO project, as well as launch the SEO Spider analysis, so that you can delve into the state of the domain on a technical level, and the Page Speed test, based on data from Google tools.

OnPage SEO

The OnPage SEO section offers tools and analysis to support the optimization of all elements within the web pages of your site.

It is divided into 4 tabs: All keywords, Configured keywords, Keywords with issues, Keywords to set up, and allows you to do analysis on different aspects.

So in this section you can figure out what mistakes, if any, have been made and get an evaluation on a percentage basis that is mainly based on the response to three OnPage factors:

• Title

• Description

• Search Intent

The analysis is done based on an already positioned key or by associating a keyword among the monitored ones with the page you intend to optimize.

Here is an example screenshot:

In the area on the left you can vary the focus of keyword analysis, with 4 possible groups:

• All keywords: all monitored keywords and any associated or to-be-associated URLs.
• Configured keywords: all keywords for which you have already indicated the web page you would like to place.
• Keyword with issues: the tool shows in the table the keywords that currently rank in SERP with a different page than the one you have configured in this section.
• Keyword to set up: the tool shows in the table the keywords that you have not yet associated with a specific URL.

It is also possible that the tool recommends you a different URL than the one you have matched: if so, you can consider changing it if it is useful/if you are interested in working on its optimization.

By selecting a key from the table (if necessary, you can also change the analysis URL), SEOZoom offers on the right a dashboard with different data and scores on the level of optimization.

From the tabs, different levels of insights are available:

• Tips: suggestions related to SEO optimization best practices for the actual body of content.
• Page Analysis: a technical summary of the page under review, showing indications of the tags used (title and meta description), headings (list of all H1, H2, H3, etc. present) and formatting (particularly terms emphasized in italics or bold in the text), as well as links and images present in the entire URL content.
• Keywords: with indications of the keywords placed in SERPs.
• Keywords in the text: the keywords with search volumes, relevant to the search intent related to the main kw with which the URL is associated, that SEOZoom actually found in the text of the page.

Actions from the hamburger menu:

For each row, you can also initiate additional Actions from the table, either on the Keyword or the URL. Specifically, you can check the Latest SERP, launch the specific Analysis and Search Intent Analysis for the Keyword, find similar Keywords and start the editorial assistant to write a new content, and – furthermore – browse the URL, analyze it in detail, check the Search Intent of the URL and add the address to the list of monitored URLs.

SEO Checklist

The SEO Checklist section presents a list of actions and checks to guide you through the development of an SEO project, keeping note of everything you have already done and what remains pending.

The SEO work has been categorized starting with all the basic checks you need to do on any website, such as setting up Google Search Console, Google Analytics, and other basic prerequisites to get off on the right foot.

For each element of the SEO Checklist there are two buttons: clicking on “Info” opens a window explaining the relevant topic, while the second button varies depending on the type of activity, and in some cases it might suggest an action on an external page, such as to configure Google Analytics, or refer to the specific section of SEOZoom to take direct action on the point under analysis.

SEO Spider (Project)

The spider is a tool that allows you to deeply analyze the structure of your site by scanning it for internal links.

It is a complex tool because it offers technical data that needs to be interpreted as best as possible, but it is also the means to take a step forward and really be able to improve your site.

In fact, SEOZoom’s SEO Spider shows how a website is viewed by the Google’s spider, highlighting anomalies and all possible errors in the code or in the use of TAGs that important for the SEO.

The “ERRORS” and “WARNING” filters group together the various issues you need to be aware of and should take action on, and allow you to simplify the viewing of the screens.

From the SEO Spider you can analyze the crawl with individual errors/warnings:

Or analyze the site tree (Crawl Tree):

From this section you can only launch the crawl of only the site you have entered as project; to examine a different domain, you can activate the tool from the left side menu and set up the analysis you are interested in (click here for more information on how to use the spider and the information it reports).

SEO Page Speed

The Page Speed section allows you to check the behavior of your site against some of the main parameters that refer to technical performance, based on static monitoring on a weekly basis of the values detected by the Google Lighthouse tool. To be precise, SEOZoom crawls your site through our servers located in Italy, applying the rules that Google provides to evaluate performance and used, precisely, to compose the Lighthouse report, which can be found in the developer tools section of Google Chrome.

In particular, within the Performance section you can perform an analysis on the speed of the website’s Home Page, with all the information to improve the responsiveness of the online project thanks to an evaluation on a 100 basis.

After clicking on “Page Speed” you will be presented with a dashboard that shows a preview of the Project site on the left and, immediately below, allows you to add more template pages to analyze. On the right, however, a graph appears showing the site’s performance over time, with various tabs that allow you to deepen the analysis.

Also on the right, immediately below the graph, SEOZoom provides you with a more in-depth PageSpeed analysis on some crucial performance aspects, available for both desktop and mobile versions of the site.

Here is an example screenshot:

By browsing the submenu you can get more information, statistics and optimization tips for speed and performance of your website, with particular reference to the values of the Core Web Vitals, technical parameters that Google considers in the overall Page Experience as a ranking factor to determine page rankings.

You can also ask SEOZoom to monitor up to five page types: just click on “Add template Page” and indicate the page type and URL on which to run speed and usability tests.

Page template (type) means, for example:

• Category page
• TAG page
• Single product page
• Article page

In this way, you can analyze the speed of each type of page template on the website; after you load the page, the engine scans it as soon as possible and stores the performance trend over time.