Reports Area

In the Reports area of the side menu you can find features and tools that allow you to get overall overviews of the health of your site, which you can share with your team and clients or use to better analyze your project’s performance, critical issues, and potential areas for development.

Reports Management

With SEOZoom you have the possibility to create an SEO analysis document to present to your clients, colleagues or stakeholders or to use personally to study your project in more depth even off-line: the PDF Report is a kind of quick, customizable and complete SEO Audit, with which you can view, data and graphs in hand, the results of the work you have performed on the project and the progress of your possible SEO consulting and optimization activities.

The SEO reports section is available to all subscribers, with quantitative differences on the number of documents that can be scheduled based on the type of plan you subscribed to. The access screen is quick and intuitive, allowing you to check the reports you have already created, move an outdated document to the bin (and possibly retrieve it if needed, if you have not yet emptied it in the meantime), and add a new report.

The creation of the first report (and that of a new document anyway) is very simple, and you need only follow the directions in the different fields of the form that appears on the page. Specifically, you are asked to enter a name for the document and to decide whether to schedule the file to be sent, at what time interval and to which email address to send it (the recipient will automatically receive an email from SEOZoom on the set date); finally, you have to select a site (from your projects or generic) with which to start structuring the report, knowing however that it is still possible to manage or change the domain to be analyzed at a later time.

The screen present at the opening of the tool represents the first page of the document, which you can customize by choosing from the different layout templates available so to find the solution that seems most valid to you, with the additional chance of importing a template that has already been created in a previous report. Immediately below are the categories Keyword – Monitoring – Pages with the specific widgets that you can insert into the pdf file in a simple drag & drop mode, to enrich the report with graphs, tables and data from SEOZoom in order to build a complete SEO analysis. Lastly, the “Page Elements” section allows you to manage aspects related to the presentation of the Report, and in particular to insert a title, a cover image (which can be your official logo or that of the client’s site, for example), explanatory images or real and proper text boxes that will give the document the form you prefer and need.

In practical terms, then, you will have the ability to configure each individual widget with a single click, providing SEOZoom with your preferred directions to achieve the display best suited to your needs.

Keyword Analysis

Here you can get a report on a single, specific keyword: simply choose the keyword you are interested in, set preferences on the document header, and launch the generation of a detailed PDF report, which you can download or email.

URL Analysis

Here you can get a report on a single and specific web page: just choose the web page to be analyzed, set preferences on the document header, and launch the generation of a detailed PDF report, which you can download or email.

Domain Analysis

Here you can get a report on a single, specific website: just choose the website you are interested in, set preferences on the document header, and launch the generation of a detailed PDF report, which you can download or email.

Quick Audit Domain

Quick Audit (available from the Professional plan) is a more detailed tool, which takes the form of a real SEO analysis of the site. In fact, the self-generated document also walks you through the insights, providing useful hints to understand what the values shown mean and, therefore, to quickly evaluate the site as a whole.

Time Machine

Time Machine is located within the Report section and will be available if you subscribed to a Professional plan or higher.

With this feature you can perform a real jump back in time to analyze:

• Which keywords have dropped and which have been rewarded with improved rankings.
• The Pages as a whole, highlighting those that are declining and those that are growing.
• The backlinks received on the pages for the period under analysis.

The scan starts by entering a website and setting the time period you are interested in delving into: SEOZoom analyzes which keywords have lost visibility and which ones have improved their position in that time frame.

Some practical information: the minimum analysis is based on a 7-day time frame, and a site does not need to be within the project area to launch a Time Machine scan on it.

When the document is ready, the dashboard will notify you with “Analysis Ready”, in green.

In the boxes at the top you can look at an initial comparison of the situation as it stands on the first date entered and the final date, with a focus between the different levels of estimated traffic and Keywords in TOP10, as well as quick insights into new backlinks acquired during the period analyzed.

In the chart on the right you have an overview of site performance, while the tables at the bottom, divided into 4 sections, are the heart of useful information for your strategy.

The first tab is “Loser Keywords“, which shows a list of the keywords that have declined in the selected period: in particular, for each keyword here you can see the average monthly search volume, the previous position occupied in SERP and the current position – considering by current position the final date you entered in the analysis – the positioned URL, the estimated previous and current traffic, and lastly, the estimated lost traffic.

Next you find the “Loser Pages” tab, which instead lists the pages that suffered a drop in the selected period: in the overview, you can see for each row the positioned URL and the previous and current traffic values, the estimated lost traffic, the number of referring domains and links that the page eventually received. By clicking on Keywords or the arrow, moreover, you can check in detail which keywords have precisely lost ranking and what kind of negative variation they have had in the examined period (so you can also group loser keywords by URL, for a more useful and effective evaluation).

In the “Winner Keywords” and “Winner Pages” tables, then, you can find the same – except mirrored – information: that is, you can analyze which keywords and pages have improved their rankings and overall Page traffic in the selected period.

Here again you find the estimated traffic you gained and the referral URLs.