Keyword Research

The “Keyword Research” section groups several tools that allow you to perform a strategic keyword research, taking into consideration various and particular aspects to evaluate keywords.

Specifically, the menu allows you to use:

• Site Builder
• Your keyword researches
• Keyword Infinity
• Topic Explorer
• Interest Finder
• Discover Keywords
• Niche Investigation

Let’s analyze each tool individually!

Site Builder

Site Builder is the ideal tool if you want to quickly and easily create the structure of websites, while also displaying a prior estimate of the actual traffic each section could get to optimize your evaluations.

To start building your site, you must first create the main node of the structure: the basic name is “Homepage”, but you can change it to your liking.

From here, using the “Add” button, you can insert the main branches of your website, which are represented in this case by “Categories”. You can enrich each node of the structure with a list of secondary keywords, which can also give you an idea of the potential volume of the section you are developing.

Under each category, you can enter the titles of the articles and, for each title, add the secondary keywords, again referring to the entry box located in the upper right corner.

With the buttons found in the horizontal bar, on the other hand, you can center your tree diagram, shrink it or expand it to get the best view for you.

When you are done, click on Save Project and Export to download the project as an image file (svg or png extension), as a pdf, as a compressed zip folder, or a WordPress-specific import file format.

After downloading the file, log in to your domain and…upload the file. Your structure will be imported directly into the domain, with all articles ready in draft and accompanied by the keyword set, so you (or your copywriter) can have a constant reference when writing the related text.

The site builder is useful for understanding the potential of a project from the very beginning, such as structuring a blog while already having a clear idea of the kind of volume each article and each branch of your tree might get.

We recommend that you use the site builder to design your sites, but only use the import file on websites that are still empty.

Your Keyword Researches

This feature allows you to create and control lists of keywords saved in the course of your analysis, which can later come in handy when writing your articles, for example. Basically, it is the place where you can group and organize the keywords you have “discovered” to keep them ready for use when the time comes.

To start using the tool, click on “New Keyword Research” and enter a name and brief description.

After this first step, you can create one or more groups that will identify a subset of keywords. To enter new keywords into your group you can use the panel on the right linked to Keyword Infinity, but you can also enter keywords into this section from any area of the suite via insertion mode, which allows you to set the default addition of keywords “into a keyword research.”

That is, the basket in the upper left corner:

The tool allows you to deepen the analysis for each keyword research you have saved, which you can find in “research list”. By clicking edit you have access to the detail of the individual research, which presents you with a range of useful data for your content production strategy.

Specifically, the first dashboard summarizes in a few boxes the most relevant information of the keywords you have grouped, such as total number, monthly search volume, total CPC and average CPC, but also seasonality-dependent variations, which allow you to check if the expected traffic undergoes important variations at specific times of the year and when (by clicking on the “info” icon to go into more detail), so to help you in your evaluations on the timing of content publication.

Then at the bottom you will find two tables: on the left is the list of relevant terms with quick indication of relevant keywords and potential search volumes for the group, while on the right is then the detail of specific keywords. Here you can specifically see the search volume and average CPC of each keyword, and launch Keyword Actions to study the term more analytically.

At this point, you can decide to plan an article that includes the group of keywords you have analyzed and selected as strategic, or add the list of keywords to the monitored keywords in a new or existing project. If you want even more practicfal help, you can click on the “Suggest Editorial Plan” button that appears at the top of the tables: SEOZoom performs an analysis based on the keyword grouping under consideration and suggests how many and which articles you need to be in line with the focus and user intent Google is currently rewarding. Specifically, the tool clusters main intent and related secondary keywords, reporting for each article what the potential traffic and Affinity values are.

SEOZoom’s suggested editorial plan processes the keywords you enter in the keyword research and prevents you from writing “superfluous” articles focused on keywords that do not represent main keywords, and thus should flow into more in-depth content that could intercept more keywords. For each article there is a link that takes you to the Suggest Keyword Article tool, which can help you refine your search.

Keyword Infinity

Keyword Infinity is our main tool for analyzing correlated keywords: it is a real database that is constantly being updated and features an incredible number of keywords. In addition, if you happen to enter a keyword that does not appear to be within the database yet, a specific engine dedicated to this task will expand the scan and show new keywords in about 10 minutes.

To use the tool, enter a keyword in the top bar, set the terms to be contained or excluded in the search, and start the search: a double table will appear, which on the left presents you with query groups, in each of which you will find the keyword you entered, declined in all possible variants. 

On the right, on the other hand, you can delve into the information about the individual keyword, which you can also possibly include in the saved lists simply by clicking on the + button, as in the other parts of the suite.

This table gives a complete overview of the keywords, of which you can read about the main type of search intent, any SERP Features they trigger, search volume, Competition, average CPC, and a chart indicating the seasonal search trend, while the hamburger menu takes you to the possible Keyword Actions.

Immediately above the tables you can access the different areas into which the crawl is divided and, in particular, see the part about search intent, with the different tabs (where available) divided into Informational Keywords, Transactional Keywords, Keyword Graph, Knowledge Search, which allow you to refine your analysis even more.

Inside Informational Keywords, the tool groups all keywords that are inherent to an informational intent, thus requiring content that meets the informational needs of the user making a query on the search engine.

Inside Transactional Keywords, on the other hand, you find the list of keywords that specifically refer to a transactional intent, and thus to a user interested in buying a product or service, or otherwise ready to take an action (transaction) on a web page.

In the Keyword Graph there is a graphical or tabular representation of the keywords, with direct information on the average volumes of queries used by users with respect to the most important questions. Through the menu you can also access the graph based on prepositions and actions related to the keyword you are examining.

Lastly, with the Knowledge Search tool, you initiate a search on the recognized entities of the semantic web for the entered keyword, based on the entities that similarly appear in Google’s Knowledge Graph, which is also useful for checking which entities are actually present and indexed in the semantic web.

Question Explorer

Question Explorer is an innovative tool that allows you to find all the questions that users have in mind and search for on Google when they need to solve a real problem.

This new feature basically succeeds in searching for questions that are shown in Google SERPs and revealing all the keywords that Google’s algorithms consider relevant and useful to satisfy the user’s search need.

The interface of the feature traces that of Keyword Infinity: just enter words or entire sentences that make up the query you have in mind to analyze and launch the scan. To refine the search, then, you can also exclude certain terms, so you can limit the focus to the industry and niche type in which you operate and are interested.

On the next screen, SEOZoom then shows you the full list of keywords in which the query appears, i.e., the queries that trigger the “People also ask” box in Google’s SERP in which there is precisely (also) the relevant query, as well as a range of information about the entire group of keywords and individual keywords.

In particular, you can immediately see the total number of keywords related to the query, the overall volume of searches generated by these keywords, the average Keyword Difficulty, Keyword Opportunity and average CPC values, which help you get a first overview of the level of competition you can expect on the entire cluster.

Looking at the table, on the other hand, you can discover the detailed information about the individual keywords, with indications of precise search volume, level of seasonality, but also main type of intent and presence of any features in SERPs, so that you have all the information you need to write content aligned with the real needs of people and Google.

Interest Finder

With this feature you can discover strategic keyword groups for your site and best capture specific aspects of a central topic on which users’ greatest interest is focused.

Clicking “Analyze” starts a new search that has the selected keyword as the main cell; if data is present, you can progressively continue to search for new long-tail keywords.

Thanks to this cell visualization, SEOZoom offers you groups of long-tail keywords grouped by similar topic, with the aggregate search volume data.

By selecting a cell, you can analyze all afferent terms and find out the detail of individual keywords, showing monthly search volumes and Keyword Actions for deeper analysis.

If you click on the “plus” symbol, you can enter the keyword in a project, a keyword research, or among your favorites, depending on which insertion mode is active at that time. Before using this feature, therefore, please remember to check which destination you have set for your keywords.

From a strategic perspective, with this keyword research tool you can intuitively identify high search volume long tails to define your website’s editorial planning, intercept content on which to focus the writing of well-perfoming texts, and discover keywords that your target audience’s interest is focused on.

Topic Explorer

This tool allows you to discover the list of keywords that have the same search intention, and thus to view the terms that are related to the specific need that prompted the user to do a Google search, and other useful information for your strategy, such as the main topics related to the keyword and different elements to study ranking opportunities.

To discover keywords that have the same search intent, simply enter a main term in the box and start the analysis.

On the left side of the dashboard you will find the list of main topics related to the starting keyword, grouped on specific relevant terms: for each grouping you can quickly read the overall search volume values, average CPC and average KD.

By clicking on a grouping, you activate the display of the related information in detail in the table on the left, which then lets you analyze all keywords by specific topic, as well as consult our usual data on elements such as KD and KO, average CPC, estimated monthly volume and seasonality, which you can use to carry out an effective keyword research along with the additional Keyword Actions of the hamburger menu. In addition, you can sort the charts by the value of Search Volume (VOL), CPC or Keyword Difficulty, or change the view to set up a list view.

Clicking on the Graph tab, on the other hand, allows you to access a graphical view of the information, which visually walks you through understanding the hierarchical relationship between terms and topics also based on the relevance or weight of each individual node.

Discover Keywords

The Discover Keywords tool, found within the Keyword Research section, presents you with suggestions on related long tail keywords searched on Google and YouTube.

To start the analysis, simply enter the starting keyword in the box, click on Analyze, and wait a few seconds: the system will continue its research until you click on “Stop“.

The report generates a cell graph, and each cell in turn contains additional long tail keywords and related terms to the main word you entered. By hovering your mouse over a cell you can “navigate” it and go find new keywords.

Double-clicking on a cell displays the keywords within it, as the example screenshot shows:

Using the box on the left you can also refine your search, setting keywords to exclude from the analysis and those to consider instead, and then export the terms you are interested in using the dark gray export button.

This tool is multilingual, so you can search both Google’s UK version and SEOZoom’s other international databases; in addition, you can also focus your analysis on Youtube, so you can quickly acquire valuable information to understand what users on each specific platform are actually searching for.

Niche investigation

Niche investigation is the tool that helps you to analyze a target niche, study the sites present, find out what are the most interesting keywords in that niche and, therefore, get insights to improve your website by unearthing new high-profitable keywords that have interesting volumes but few indexed (or poorly optimized) results.

The tool is divided into three different analysis modes.

The first tab, “Keyword Research“, allows you to get a complete keyword research for each sector identified by SEOZoom: just search from the list for the category you are interested in, the one that is the closest to the topics covered on your site, click and wait for SEOZoom’s automatic analysis, which will quickly show you a list of keywords related to the chosen sector, identified by scanning the reference sites of the niche. For each keyword you can read estimated search volume, intent type, features activated in SERP, average CPC, seasonal search trend, Keyword Difficulty and Keyword Opportunity, and total indexed results. The table shows the complete list of sectorial keywords (which can be up to several thousand!), so it is crucial to use the filters and column sortings to make the information more useful and usable. By clicking on the “Questions” tab, on the other hand, you can view users’ frequently asked questions with respect to the selected niche, with an indication of the impressions generated by each question.

The second mode of analysis is “Spy on Competitors” which allows you to get a list of strategic keywords from the domain you manually enter that you think is a good reference for the industry of interest. Basically, SEOZoom scans the site you have decided to spy on, analyzes its competitors, and provides you with a list of keywords related to the niche it belongs to, which will be useful in your strategic evaluations.

When the scan is complete, SEOZoom shows you a table with all the site’s ranked keywords, with all related information – search volume, position on Google, page URL, intent type, active SERP features, average CPC, seasonality, KD, KO and total indexed results. To refine the search you can use filters, column sorting or “exclude” from the analysis domain keywords that are already ranked in TOP10: this way you get a list of keywords and topics on which the identified competitor does not offer optimized content. There is also another way to use this tool: if you focus the analysis on your site and activate the filter that excludes keywords already ranked in TOP10, in fact, you will quickly find out which are content on which you can intervene with improvements to achieve better returns by bringing them inside the first page on Google.

The last feature is “Content Gap“, which allows you to find out if you are missing out on profitable opportunities due to gaps in your site’s content, which has true and proper “holes” compared to what your competitors are publishing and what people are searching for. Again, the research begins by entering a site to analyze: SEOZoom scans the site, the industry and the competitors, then presents a table with keywords relevant to the niche, but on which the analyzed site has no specific content or has content that does not currently rank in the top 50 positions in Google.

In the table you find the detail on the keywords and all relevant information, such as monthly search volume, Search Intent, any SERP Feature, average CPC, difficulty and opportunity, and seasonality. On the right hand side, then, SEOZoom tells you whether it has found pages on similar topics to the selected keyword on the site (and therefore there is a content focus issue) or if the keyword is a pure example of Content Gap.

Filter the values to your liking using the dedicated box: by setting up filters, you can find keywords with high performance potential. You can also select the columns you prefer to consult and export the data of keywords with the highest potential in CSV format for further analysis.