Editorial Plan

Editorial Plan, available from Professional subscriptions on, is a true and proper ally for those teams and companies needing to coordinate their copywriters. To access the platform you just need to click on the “Editorial Plan” menu option right from the main suite’s sidebar.

Once clicked you will be redirected on a whole new Dashboard with which it is possible to manage the editorial plan of all the sites registered as Projects on SEOZoom.

You can add your own staff of copywriters to this platform by simply inviting them via email.

Through a specific sended link your copy will only have access to the Copywriter section as external access, still allowing him to use all features of the advanced editorial assistant without necessarily let him in on your personal SEOZoom account. It is possible to assign an (or multiple) article to your copys both at the end of a quick Keyword Research in the “Schedule Key” section – in the top bar – or clicking on the “Schedule article” green button and selecting “Assign article to a copy”.

 

Here is the actual window that opens up to assign the article and provide the copy with all the info he might need to successfully create the content you wish for: the article’s title, primary and secondary keywords, referring project, any possible notes you would like to specify and add, the article’s category, length and due date. Last but not least, it is up to you to decide if the copy can modify in any way the kind of keywords you originally added or not by simply switching the Yes/No button.

Beside all this, the Editorial Plan is very useful both to have a global and constant view on the activities of the entire editorial staff through the Calendar, as you can see below

And, most of all, to keep track of the performance of the work performed on each project – so to find out where to intervene or invest the most – and on the performance of each copywriter.