Analyze URL

The third mode of analysis you have at your disposal with SEOZoom, after those focused on keywords and domains, concerns a specific page through manual entry of its precise URL.

When you launch the analysis of a URL that has keywords placed on Google you immediately get an initial Dashboard that summarizes a series of useful and practical information. In fact, you can immediately know in detail a series of insights, divided into:

• URL Metrics, to find out the values of Zoom Authority and PZA – Page Zoom Authority, the two original SEOZoom metrics that present a value from 0 to 100 and indicate the Page’s authority based on a mix of elements, including keywords ranked on the first Google page, potential keywords and traffic volume.
• Organic Traffic Performance, a mirror that summarizes the values of current monthly visits (in green), potential visits by bringing all keywords to the first page (in orange), and current versus potential performance (red) of the analyzed URL.
• Keyword Yield, a mirror that summarizes data on the number of keywords in TOP10 (green), total keywords in the top 50 positions (in orange), and percentage of keywords placed in TOP10 compared to the total (red).
• ADS coverage, which helps you understand by how much the “traffic value” of the page could improve if all placed keywords made it to the first page on Google. The figure represents the percentage deviation between the two values presented in the boxes Coverage (the sum of the CPC of the keywords you have on the first page, in blue) and Total CPC (the sum of the CPC of the keywords you do not currently have on the first page, in light blue).

You now have the ability to take the analysis to a greater level of depth, thanks to several tabs that lead you to further practically examine every aspect related to the page you are interested in and also its current level of optimization.

The first section is called Overview and gives you access to the classic useful information about the ranking of the URL under analysis, and in particular to the distribution of the keywords positioned within the first 5 pages of Google, to the graphical performance of the page itself over time (with the possibility of activating Enable pages potential to enable the visual representation in the graph of the potential of the URL under analysis), to the complete list of the keywords positioned and to any pages of the same site at risk of cannibalization, since they are related to the same topic or compete on the same keywords.

Competitors

In the Competitor tab, on the other hand, you can analyze pages from other domains that compete with the one under analysis, automatically identified by SEOZoom on the basis of common keywords.

For each competitor URL you can see the estimated traffic, its PZA value and Traffic Share value (expressed as a percentage, to quickly figure out which URL is taking the most traffic from the intent keyword cluster) in the table on the left, while on the right you will find the URL analysis dashboard that allows you to deepen the analysis of the page and its performance through the “classic” boxes, graphs and tables full of information and insights.

URL Intent

The URL Intent tab is an innovative SEOZoom feature that, thanks to its algorithm, is able to identify the main keyword of the search intent underlying the analyzed content and, in this way, study the page performance going beyond the “old” analysis systems.

In this way, you can examine the Search Intent related to the URL being analyzed, with a range of data inherent in the intent match, competitiveness, and keywords related to the topic.

The dashboard immediately shows you five boxes: the first one tells you the main keyword identified by SEOZoom (and gives you the possibility to change it manually, if you think the main keyword of that URL is another one) with its range of monthly search volume; the Total Main Intent Volume (i.e., the total search volume calculated on all the keywords pertaining to the search intent identified for the URL); the intent match percentage (how much the analyzed page matches the search intent); the URL competitiveness percentage (which indicates how competitive the analyzed page is, how much it manages to compete on all the keywords referring to the search intent); indication of the best URL for the identified intent (which indicates precisely which is the page that is getting the best performance and most traffic for the identified search intent), with estimated traffic values, number of keys in TOP10 and total number of keywords placed, as well as the chance to analyze this URL in more detail.

Immediately below you will find useful pointers related to any secondary keywords that might be worth considering in a content strategy that wants to go deeper into the topic. The table with secondary topics gives you exactly a list of keywords with which you could deepen the main topic of the analyzed page with related articles or with optimization of the already published content. In particular, SEOZoom tells you which articles are already present that should be improved, which articles only partially cross the intent, and – last but not least – which topics that are not currently covered in any article.

SEO Analysis

Moving to the SEO Analysis tab you get a complete analysis on the optimization of the Page in relation to the indicated key, which can also be varied in case you are interested in delving into a different keyword than the one identified by SEOZoom.

Among the various in-depth data on the level of optimization of the content you find, in particular, a box that reports the main key and its values, and then still another box focused on Search Intent, which analyzes the text of the content to determine the value of Intent Match, Topics used and Relevant Keywords, and another section that shows you what the title and meta description set are and, again, the level of optimization of the page estimated by SEOZoom for the various parameters.

This is followed by a dashboard divided into 4 tabs that allows you to really get a better understanding of the optimization level of the content of the page under consideration, with a number of suggestions divided into the sections:

• Optimizations
• Topics
• Keywords
• FAQ

In the Optimizations tab you have a summary table with points to consider in order to have a well-optimized article based on SEO best practices, both technical and structural.

In the Topics tab you have an analysis related to recurring topics related to the chosen keyword, while in Keywords you can see instead a list of other keywords potentially related to the identified target keyword, divided into All, Fundamental, Recommended, Optional, Additional, Missing. For each of them, you can select a keyword and SEOZoom analyzes for you if and how they were used by competitors, providing you with the average search volume. In the other tabs on the right (H1,H2,H3, A, IMG, Sentences), the tool scans the top 10 SERP results for the target keyword and tells you what headers, links, images, and seentences the competitors used the keyword in.

In the end, in the FAQ tab, SEOZoom brings you the users’ most frequently asked questions about the topic, as identified by Google.

Text Analysis

Back to the main tabs of Analyze URL, you then find Text Analysis, which gives you a graphical view of the structure of the content and thus allows you to take a look at the way keywords are used on the page. First, SEOZoom shows you a pie chart with the most used sentences, also offered in a bar graph version.

The table allows you to deepen this analysis, listing all the keywords previously highlighted, distinguished according to the keyword extension (i.e., if it consists of one word, two words, and so on, up to 6 words).

For each keyword you will find in the table information on search volume, number of occurrences on the page, percentage of keyword density (i.e., the frequency with which the term or group of terms is present in relation to the total number of words), and – in the Info column – indication of the position in the content where the keyword is present, i.e., whether, for example, it is in the title, in the main header, in the h2, and so on.