Analyze Question

In the SEOZoom’s search bar you also have the opportunity to launch a search based on questions: when you type in a query, in fact, you can select the “Question” option from the context menu and then find out whether it is actually related to possible user queries.

By launching the analysis, you get the information about the question and the queries in which Google will presents it within its features, such as the “People also ask” box: the screen immediately shows you the total search volume of the keywords in which it appears, the total number of those keywords, the average values of KD, KO and CPC, and then the total number of related questions, i.e., the other questions that users interested in the topic usually ask and that Google then shows in its SERP.

By clicking on a new question you can delve into its data, thus discovering the total number of keywords that trigger it and so on.

Knowing the questions means understanding what the users’ true needs are and what can properly serve them, and this mode of research also allows you to identify the relevant keywords you need within your content to answer those intents in a comprehensive and useful way.